"When I first came across Love Brand Blueprint I was very sceptical and not particularly keen because I had done a branding course before and found it a waste of time. I was worried that it would be a repeat of that. I was open with Gwen about my concerns, as the course I had done was quite well known.
Gwen reassured me that her course was very different, very hands-on, very much a dialogue involving hard work on my part, so I decided to take a leap.
I am glad I did because the course really was amazing. Gwen is extremely intelligent, aware of the market and puts the work into understanding what it is that you're interested in.
In my particular case I had a product in mind but needed help on how to market the product. I was confused about who to target and how and had too many concepts flying around my head.
The test is whether you could explain your business in one sentence to someone at a party. At the beginning of the course I could not - I was really struggling. Now, it is crystal clear. This is what she does.
Over the six weeks, Gwen really made me apply a laser-sharp focus to my product and I can say that for the first time, I have a really clear path forwards. I now understand what it is I have to do.
Because it is now a clear path, my work has direction and my efforts feel targeted, instead of a scattergun approach. I can communicate to designers and other people because my brand feels alive.
Gwen makes you work hard, and dig deep and it is really worth it."